The leap to a virtual event requires strategy and planning that is similar to a live event, with many strategic moving pieces in the area of funding, marketing, pr, content, and event technology. The first step is to define your event goals. Your goals can range from building brand awareness, driving sales, shaping consumer attitudes, providing education, and building and increasing your community, to enhancing relationships and defining what makes you different from your competition.
Having a successful non-profit event requires several key components and team members. We suggest beginning by embracing your sponsors so the benefits they receive allow them to connect to your audience. . Virtual events allow your sponsors to reach your audience in unique ways and track the data back to their investment. Other members of your event team should include a pr team to work closely with your communications and branding team.. Besides determining the event theme, they will prepare the messaging. A virtual requires an event producer who will assist you in selecting the right platform to deliver the content as well as assembling your technical team who will produce the content and stream it to your guests. Other virtual event members include your speakers, entertainment, an MC or host. As your event producer we work with these folks to prepare them for your event. And finally we have an entire backchannel team to monitor chat, Q&A, assist your guests in handling any challenges during the event.
The primary focus of conferences is education. Define if you want to offer your sessions simultaneously, how many will run concurrent, and whether you want the speakers to pre-record or offer their sessions live. Just like non-profit events, conferences require several key team members to orchestrate all the moving parts and pieces. As we look towards the future of event conferences, we may want to consider keeping the virtual component to include the attendees unable to travel or carve out full days to attend.
Virtual events allow you to introduce your product to a more far reaching audience. Define your target market and focus on pre-event engagement to draw them to your product launch. Include influencers on your event team and prepare strong visuals for them to promote your brand to their community.
Networking virtually has opened the world to making relationships outside our local market.. Virtual events bring together focused communities from all over creating the perfect opportunity to network, educate and collaborate in ways we haven't had the opportunity to due in person.